Big Data Predictive Program, Analytics Software Tools, Artificial Intelligence

According to Wiki, Big data is “a field that treats ways to analyze, systematically extract information from, or otherwise, deal with data sets that are too large or complex to be dealt with by traditional data-processing application software. Data with many cases (rows) offer greater statistical power, while data with higher complexity (more attributes or columns) may lead to a higher false discovery rate.”

A company can use predictive analytic tools to recompile data. This data is used to save time or cut some costs that may appear when they are trying to reach a bigger audience. All of this is possible thanks to artificial intelligence.

Using data for marketing purposes it has been one of the biggest advantages of analytic tools. Marketing analytics uses important business metrics, “such as ROI, marketing attribution, and overall marketing effectiveness”. You can extract analytical results that can provide invaluable assistance in driving your marketing efforts forward.

Predictive analytics has grown rapidly combined with the appearance of big data systems. “Marketing, financial services, and insurance companies have been notable adopters of predictive analytics, as have large search engines and online services providers. Predictive analytics is also commonly used in industries such as healthcare, retail, and manufacturing.”

The creation of predictive tools is related to its fullest with AI, as it is possible thanks to the understanding of machine languages. This language gives us the opportunity to analyze the data extracted from the online world. “AI machine learning makes assumptions, reassesses the model, and reevaluates the data, all without the intervention of a human. This changes everything.”